General marketing process in pharma industry 0. RA, BD, CR, Medical activities & Pre-MKT activities: Genrally handled by other segment, but need to collaborate with MKT 1. SF & P/L analysis: (1) SF for 5 years after launch (2) Profit and loss analysis for the sake of feasibility check (3) Marketing plan generation 2. Market resaerch: Primary & Secondary (1) FTF, in-depth, FGD(FGI) for qualitati..