아래 스타벅스 case는 HBR Online에서 퍼온 글입니다. (Below article is originally from http://discussionleader.hbsp.com/quelch/2008/07/how_starbucks_growth_destroyed.html) How Starbucks' Growth Destroyed Brand Value Posted by John Quelch on July 2, 2008 10:02 AM Starbucks announcement that it will close 600 stores in the US is a long-overdue admission that there are limits to growt..